About Us

ALLNESSetc is the quality or state of being complete and still have capacity for more.

Conceptualised and produced in Delhi, India 

We are a studio navigating the capacity of art through design. At the intersection of basic and anomalous style, our label explores classic styles with contemporary craftsmanship. Our goal is to set up a new plane for expressing ourselves better and further assist others do the same for themselves. We produce everything in-house, make to order, consciously source + utilise materials and take a unique approach to our current stores- our Instagram account and website. 

"𝘐 𝘢𝘮 𝘩𝘦𝘳𝘦, in between life and art”

The Summer 2024 collection, Second Place, is now available to shop. We believe you move best when you dress for yourself, with this collection we create a space for you to tap into and build on your best day. Easy cotton basics, classic denim styles, statement pieces for special occasions and hand crafted delicacies, all serve our ethos- fashion with a purpose and a lot of fun.